For some unfathomable reason, Business Insider is covering alcoholic drinks in their finance section these days. Maybe it’s because finance isn’t a great traffic driver, or maybe they’ve run out of things to talk about in the world of finance. This oddity did, however, birth something I found interesting.
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Check out Spotlight Toronto for my article taking a deeper dive into whisky labels:
In writing The Whisky Cabinet, I developed a fascination with whisky labels. One would assume that alcohol, being such a tightly controlled drink, would have every word held to high legal standards. Instead, beyond the term whisky and the alcohol content, few words on the bottle are defined.
Perhaps the best bottle to demonstrate this is the George Dickel whisky bottle. It’s a beautiful label that takes you back to the late 1800s, but what do they all mean?
Read the full article on Spotlight Toronto.
