It’s time for blunt talk: Today’s whisky enthusiast is (generally) not a fan of Collingwood whisky. This is a whisky for a casual whisky drinker—the whisky drinker who has a few pours a month. The sort of whisky drinker that doesn’t need to describe a whisky in any other adverb but ‘smooth.’ This is a big market, and Collingwood deservingly sells plenty of whisky!